E-Commerce Is a Boon for Rural America, but It Comes With a Price - Wall Street Journal
Providing small-town residents with big-city conveniences is costly for retailers and delivery services
Vince Bledsoe, a United Parcel Service Inc. delivery man in this remote tiny town, remembers the exact moment he knew that e-commerce had changed the way rural America shops.
He was taping up a package a few months ago to one of the town’s 3,000 residents and noticed it contained a bottle of bleach. “It wasn’t lavender [scented] or anything,” he recalls. “It was just a bottle of plain Clorox. ”
Providing small-town residents with big-city conveniences is costly for retailers and delivery services
Vince Bledsoe, a United Parcel Service Inc. delivery man in this remote tiny town, remembers the exact moment he knew that e-commerce had changed the way rural America shops.
He was taping up a package a few months ago to one of the town’s 3,000 residents and noticed it contained a bottle of bleach. “It wasn’t lavender [scented] or anything,” he recalls. “It was just a bottle of plain Clorox. ”
