UPS and its brown delivery trucks ruled American streets for decades.
But Amazon, UPS’s largest customer and competitor, could overtake the Sandy Springs-based company as the nation’s largest package carrier this year.
The rivalry traces its roots to the 2013 holidays, when a meltdown of the UPS shipping network led to millions of gifts ordered not arriving in time for Christmas. Amazon issued gift cards and refunds to mollify angry customers — and rapidly built out a home delivery network so it wouldn’t have to rely so much on UPS.
The high stakes competition is one more striking example of how West Coast tech titans are disrupting traditional industries and pressuring old economy stalwarts to reinvent themselves or risk being left in the rearview mirror.