National retailer to publish book of crowdsourced children’s stories in conjunction with 2020 Rose Parade® float
The UPS Store, Inc. is launching “Tell Your Tale,” a nationwide contest of stories written by young authors, in celebration of childhood literacy. A selection of stories will be published in a special book to be distributed at events surrounding the 2020 Rose Parade presented by Honda on Jan. 1, 2020, in Pasadena, California. The UPS Store, which won the parade’s top award last year for its eye-catching float, is participating once again in the iconic New Year’s Day procession.
The UPS Store, Inc. is seeking submissions of stories written by students ages 5 to 17 years, inspired by a rendering of The UPS Store® float in the 2020 Rose Parade, now through 5:00 p.m. Pacific Time on Oct. 6. Up to five winning submissions will receive a $1,000 prize, plus $10,000 worth of books from Scholastic provided through the Marine Toys for Tots Foundation, for their respective school or an organization of their choice that aligns with the Toys for Tots® Literacy Program mission. Winners will be announced to the public mid-December. Stories must be submitted by the parent or legal guardian of the author.