Announced at the World Economic Forum today, Loop™ enables consumers to reduce single-use consumer goods packaging consumption
UPS (NYSE: UPS) has joined the coalition of the world’s largest consumer product companies and international recycling leader TerraCycle to unveil an innovative new reusable and returnable system for managing consumer product packaging. The system, entitled Loop™, will be tested in Paris and New York as a first step toward full implementation in consumer markets.
The ground-breaking Loop system eliminates the reliance on single-use packaging for consumer goods. Consumers will be offered a variety of products in customized, brand-specific, durable packaging that is delivered directly to customers, then collected, cleaned, refilled and redelivered.