Delivery Giant UPS Delves into Metaverse - U Today
Shipping giant UPS has filed a Metaverse-related trademark application with the United States Patent and Trademark Office (USPTO).According to the filing, it intends to provide virtual packages, shipping labels, clothing, uniforms, headwear and vehicles within virtual environments.
According to trademark attorney Josh Gerben, UPS's Metaverse offering will be part of a gaming experience that involves sending a package. Gerben pointed to Roblox's virtual brand activations, suggesting that UPS could be next in line.
The online game platform connects developers with brand partners in order to create Metaverse-brand activations. Brands can also interact directly with devs without the middleman. Roblox announced a plan to build a Metaverse around its players last November.
