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<blockquote data-quote="worldwide" data-source="post: 3325362" data-attributes="member: 2193">It&#039;s not so much they need them to innovate but it is the changing landscape of the logistics industry that is forcing UPS and all other transportation/logistics companies to look for ways to provide more efficient services to meet the needs of customers.&nbsp; To go back to the Pony Express example, they did not need to innovate - the horses worked just fine.&nbsp; But along came new technology and it changed the rules of the game.&nbsp; There was now a faster and more efficient way to get things from point A to point B so that is what customers starting asking for and using.&nbsp; The same thing is happening in logistics - drones and driverless vehicles are changing the rules of the game.&nbsp; Customers are not expressly asking for delivery by drone or driverless vehicle but if they can get their stuff delivered faster and more conveniently based on their needs, they will choose that option. UPS can adapt or they can keep on doing the same thing and watch other companies innovate, meet customer demands and pass them by. Which direction is better for UPS to follow, in your opinion?&nbsp; Keep on doing the same thing and don&#039;t change or find a way to adapt to changing business rules and conditions?&nbsp; What are your alternatives if drones and driverless vehicles are not looked at and pursued?</blockquote>

[QUOTE="worldwide, post: 3325362, member: 2193"] It's not so much they [U]need[/U] them to innovate but it is the changing landscape of the logistics industry that is forcing UPS and all other transportation/logistics companies to look for ways to provide more efficient services to meet the needs of customers. To go back to the Pony Express example, they did not [U]need[/U] to innovate - the horses worked just fine. But along came new technology and it changed the rules of the game. There was now a faster and more efficient way to get things from point A to point B so that is what customers starting asking for and using. The same thing is happening in logistics - drones and driverless vehicles are changing the rules of the game. Customers are not expressly asking for delivery by drone or driverless vehicle but if they can get their stuff delivered faster and more conveniently based on their needs, they will choose that option. UPS can adapt or they can keep on doing the same thing and watch other companies innovate, meet customer demands and pass them by. Which direction is better for UPS to follow, in your opinion? Keep on doing the same thing and don't change or find a way to adapt to changing business rules and conditions? What are your alternatives if drones and driverless vehicles are not looked at and pursued? [/QUOTE]

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