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Message: <blockquote data-quote="bbsam" data-source="post: 816045" data-attributes="member: 22662">Wk;;Your point about brand recognition is well taken. Although I am often confused with the "UPS man" and other use UPS NDA to "Fedex" something only adds to my original point that the in alot of circumstances, the customer simply doesn't care. As long as the letter/package/widgit gets from point A to point B, many simply don't care if it's union Lifer or scab bbsam who delivers it. And as a point of technicality, Roadway copied UPS as RPS and after a spin-off Fedex bought Caliber Systems of which RPS was a subsidiary and which was later re-badged as Fedex Ground.</blockquote>