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<blockquote data-quote="Babagounj" data-source="post: 868391" data-attributes="member: 12952"><p>bhos uses our tax dollars to promote a bill than no one wanted.</p><p></p><p>Judicial Watch Uncovers New Documents: Obama Administration Bankrolls Massive Internet Propaganda Campaign to Push Obamacare</p><p>Obama HHS Spends Millions of Taxpayer Dollars on “Guerrilla Campaign” to Track Search Engine Web Traffic and Push Internet Search Engine Users to Government Website Promoting Obamacare; Propaganda Campaign Targets Key Obama Campaign Voter Demographics</p><p>The 2,328 pages of records, obtained by Judicial Watch pursuant to a March 23, 2011, Freedom of Information Act (FOIA) lawsuit (<em>Judicial Watch v. Department of Health and Human Services</em> (No. 11-608)), include internal correspondence between officials at the HHS office of the Assistant Secretary for Public Affairs (ASPA), as well as communications with representatives from The Ogilvy Group, the public relations firm hired by the Obama administration to manage the Obamacare campaign. The following are highlights from the documents:</p><p></p><ul> <li data-xf-list-type="ul">The Obama HHS launched a campaign to track Internet searches and to use online search engines such as Google and Yahoo to drive traffic to a government website promoting Obama’s healthcare overhaul. Using “pay-per-click” advertising tools, such as Google Adwords, HHS purposely targeted for influence people searching the term “Obamacare,” a word that has been described as “disparaging” by political agents of the president. One HHS email details:<br /> <p style="margin-left: 20px">A few keyword groups continue to be top performers, and have subsequently driven most of the traffic to the campaign websites:<br /> <br /> <ul> <li data-xf-list-type="ul">Affordable Care Act, including such terms as health care reform, government health insurance, Obamacare, and affordable care act.</li> <li data-xf-list-type="ul">Health Insurance Group, including terms as health insurance.</li> <li data-xf-list-type="ul">Health Care Group, including terms as health care.</li> </ul>While other keyword groups have not performed as well, and are not driving significant traffic to the campaign websites:<br /> <br /> <ul> <li data-xf-list-type="ul">Health Insurance, Health insurance options, Medical Insurance, and Insurance companies</li> </ul></p> </li> <li data-xf-list-type="ul">According to a budget summary prepared by Ogilvy, from October 2010 through February 2011, the Obama administration spent $1,435,009 on these online advertisements alone, including advertising campaigns with Google and Yahoo, almost $300,000 per month.</li> <li data-xf-list-type="ul">According to a December 10, 2010, email from Margo Gillman, Senior VP of Ogilvy Public Relations to Jenny Backus, the Principal Deputy Assistant Secretary for Public Affairs and the Principal Deputy for Strategy and Planning for HHS, the Obama White House was involved in coordinating the HHS propaganda campaign:<br /> <p style="margin-left: 20px">Just a quick note to see if you have any feedback/direction on how we should proceed with the radio and TV concepts that were presented a few weeks ago. You mentioned on our last call that you were planning to discuss them with the White House on either Friday or yesterday. We would appreciate any guidance that you can provide, so we can determine immediate next steps and a production schedule. Also, we are awaiting your feedback on the overarching strategic campaign plan.<br /> <br /> These documents suggest the total cost of the Obamacare propaganda campaign could reach as much as $200 million. <br /> “The Obama administration is using taxpayer dollars to manipulate public opinion regarding his socialist healthcare overhaul while also trying to get a leg up in the 2012 presidential campaign,” said Judicial Watch President Tom Fitton. “The American people should be disturbed that the Obama administration is using taxpayer funds to try to brainwash people simply searching the Internet for information on health care. This Big Brother campaign is underhanded, potentially unlawful, and it must be stopped. As the congressional ‘super-committee’ begins negotiations to cut the deficit, this wasteful Obamacare propaganda campaign is the first place they should look.”<br /> </p> </li> </ul></blockquote><p></p>
[QUOTE="Babagounj, post: 868391, member: 12952"] bhos uses our tax dollars to promote a bill than no one wanted. Judicial Watch Uncovers New Documents: Obama Administration Bankrolls Massive Internet Propaganda Campaign to Push Obamacare Obama HHS Spends Millions of Taxpayer Dollars on “Guerrilla Campaign” to Track Search Engine Web Traffic and Push Internet Search Engine Users to Government Website Promoting Obamacare; Propaganda Campaign Targets Key Obama Campaign Voter Demographics The 2,328 pages of records, obtained by Judicial Watch pursuant to a March 23, 2011, Freedom of Information Act (FOIA) lawsuit ([I]Judicial Watch v. Department of Health and Human Services[/I] (No. 11-608)), include internal correspondence between officials at the HHS office of the Assistant Secretary for Public Affairs (ASPA), as well as communications with representatives from The Ogilvy Group, the public relations firm hired by the Obama administration to manage the Obamacare campaign. The following are highlights from the documents: [LIST] [*]The Obama HHS launched a campaign to track Internet searches and to use online search engines such as Google and Yahoo to drive traffic to a government website promoting Obama’s healthcare overhaul. Using “pay-per-click” advertising tools, such as Google Adwords, HHS purposely targeted for influence people searching the term “Obamacare,” a word that has been described as “disparaging” by political agents of the president. One HHS email details: [INDENT]A few keyword groups continue to be top performers, and have subsequently driven most of the traffic to the campaign websites: [LIST] [*]Affordable Care Act, including such terms as health care reform, government health insurance, Obamacare, and affordable care act. [*]Health Insurance Group, including terms as health insurance. [*]Health Care Group, including terms as health care. [/LIST] While other keyword groups have not performed as well, and are not driving significant traffic to the campaign websites: [LIST] [*]Health Insurance, Health insurance options, Medical Insurance, and Insurance companies [/LIST][/INDENT] [*]According to a budget summary prepared by Ogilvy, from October 2010 through February 2011, the Obama administration spent $1,435,009 on these online advertisements alone, including advertising campaigns with Google and Yahoo, almost $300,000 per month. [*]According to a December 10, 2010, email from Margo Gillman, Senior VP of Ogilvy Public Relations to Jenny Backus, the Principal Deputy Assistant Secretary for Public Affairs and the Principal Deputy for Strategy and Planning for HHS, the Obama White House was involved in coordinating the HHS propaganda campaign: [INDENT]Just a quick note to see if you have any feedback/direction on how we should proceed with the radio and TV concepts that were presented a few weeks ago. You mentioned on our last call that you were planning to discuss them with the White House on either Friday or yesterday. We would appreciate any guidance that you can provide, so we can determine immediate next steps and a production schedule. Also, we are awaiting your feedback on the overarching strategic campaign plan. These documents suggest the total cost of the Obamacare propaganda campaign could reach as much as $200 million. “The Obama administration is using taxpayer dollars to manipulate public opinion regarding his socialist healthcare overhaul while also trying to get a leg up in the 2012 presidential campaign,” said Judicial Watch President Tom Fitton. “The American people should be disturbed that the Obama administration is using taxpayer funds to try to brainwash people simply searching the Internet for information on health care. This Big Brother campaign is underhanded, potentially unlawful, and it must be stopped. As the congressional ‘super-committee’ begins negotiations to cut the deficit, this wasteful Obamacare propaganda campaign is the first place they should look.” [/INDENT] [/LIST] [/QUOTE]
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