Reply to thread

Message

<blockquote data-quote="Box Ox" data-source="post: 5751905" data-attributes="member: 48469">Kid Rock went from shooting Bud Light cans to this pretty quickly.[URL unfurl=&quot;true&quot;]https://amp.cnn.com/cnn/2023/10/25/business/bud-light-ufc-official-beer/index.html[/URL]“The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies announced, as part of a broader effort to revive Bud Light from a sales slump following a partnership with a <a href="https://www.cnn.com/2023/06/29/tech/dylan-mulvaney-bud-light-statement/index.html" target="_blank">transgender influencer </a>that sparked a backlash among its core customers.The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins. Bud Light’s logo will also be seen on digital content and on air.”</blockquote>

[QUOTE="Box Ox, post: 5751905, member: 48469"] Kid Rock went from shooting Bud Light cans to this pretty quickly. [URL unfurl="true"]https://amp.cnn.com/cnn/2023/10/25/business/bud-light-ufc-official-beer/index.html[/URL] “The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies announced, as part of a broader effort to revive Bud Light from a sales slump following a partnership with a [URL='https://www.cnn.com/2023/06/29/tech/dylan-mulvaney-bud-light-statement/index.html']transgender influencer [/URL]that sparked a backlash among its core customers. The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins. Bud Light’s logo will also be seen on digital content and on air.” [/QUOTE]

Verification