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<blockquote data-quote="floridays" data-source="post: 4559682" data-attributes="member: 68849">No, Ups had no time definite delivery guarantee, they simply delivered packages.Federal Express was branded as a premium time definite, &quot;The World on Time,&quot; &quot;When it Absolutely Positively has to be there overnight&quot; express delivery company. When developing a brand for your business, any marketing professional will tell you to steer clear from claims about how long you’ve been in the industry or the “quality” of your products or services. With a selling point like that, you are no different from any of your competition. Prospective clients will hear “blah, blah, blah” as you try to pitch your business. It is important that a unique selling point has emotional power and defines your differences. A great example of this is FedEx’s old unique selling point, “when it absolutely, positively needs to be there overnight”. And there is certainly something to appreciate about a 100% guarantee within a short tagline…Full article from December 30 2011<a href="https://baerpm.com/2011/12/30/flashback-friday-when-it-absolutely-positively-has-to-be-there-overnight/" target="_blank">Flashback Friday: &quot;When it absolutely, positively has to be there overnight&quot; - Baer Performance Marketing</a>Customers will tolerate acts of God, but when employees of a company of such claims, &quot;The World on Time,&quot; and &quot;When it Absolutely Positively has to be there overnight&quot; cause their shipments not to be delivered, on time, overnight the guarantee and brand has been broken.No longer can Fedex Express make such claim or make guarantee the service to the customers certainty.When employees don&#039;t deliver, purposely the brand has been broken. If a work stoppage is the cause a current or future customer can never be satisfied this will never happen again. The trust and the Express brand has been broken forever if the cause is an employee work stoppage.Even late delivers because of &quot;Acts Of God&quot; don&#039;t have this power.By the way, can you tell me exactly how UPS was branded before their strike?Anyone can tell me the Express brand, it was proclaimed loudly[MEDIA=youtube]PIwABx0ktmU[/MEDIA]</blockquote>

[QUOTE="floridays, post: 4559682, member: 68849"] No, Ups had no time definite delivery guarantee, they simply delivered packages. Federal Express was branded as a premium time definite, "The World on Time," "When it Absolutely Positively has to be there overnight" express delivery company. When developing a brand for your business, any marketing professional will tell you to steer clear from claims about how long you’ve been in the industry or the “quality” of your products or services. With a selling point like that, you are no different from any of your competition. Prospective clients will hear “blah, blah, blah” as you try to pitch your business. It is important that a unique selling point has emotional power and defines your differences. A great example of this is FedEx’s old unique selling point, “when it absolutely, positively needs to be there overnight”. And there is certainly something to appreciate about a 100% guarantee within a short tagline… Full article from December 30 2011 [SIZE=5][B][URL='https://baerpm.com/2011/12/30/flashback-friday-when-it-absolutely-positively-has-to-be-there-overnight/']Flashback Friday: "When it absolutely, positively has to be there overnight" - Baer Performance Marketing[/URL][/B][/SIZE] Customers will tolerate acts of God, but when employees of a company of such claims, "The World on Time," and "When it Absolutely Positively has to be there overnight" cause their shipments not to be delivered, on time, overnight the guarantee and brand has been broken. No longer can Fedex Express make such claim or make guarantee the service to the customers certainty. When employees don't deliver, purposely the brand has been broken. If a work stoppage is the cause a current or future customer can never be satisfied this will never happen again. The trust and the Express brand has been broken forever if the cause is an employee work stoppage. Even late delivers because of "Acts Of God" don't have this power. By the way, can you tell me exactly how UPS was branded before their strike? Anyone can tell me the Express brand, it was proclaimed loudly [MEDIA=youtube]PIwABx0ktmU[/MEDIA] [/QUOTE]

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