Yes, because of the announcement of going away from a PPV model and to a streaming service subscription. Pay cable tv is a dinosaur that is going away, those that don't adapt, die. The only reason cable TV can continue to charge what they do is from monopolizing markets and live sports. Adults under the age of 30 stream content and get their "TV" from other sources besides the cable companies. $WWE is going this route and companies like Disney and HBO are watching to see how it does.
Like I said, anyone interested in investing should do their own DD, don't take my word on it.