UPS subsidiary integrates with Google Shopping - Chain Store Age
On-demand fulfillment platform Ware2Go will supply real-time inventory information to advertisers on Google Shopping.
Ware2Go, a subsidiary of UPS that enables one-to-two-day shipping across the U.S., is entering a new e-commerce partnership and integration with Google Shopping. The integration will dynamically display free, fast delivery promises within retailers’ Google ads, based on real-time inventory availability across Ware2Go’s fulfillment network.
These annotations are intended to help retailers optimize ad efficiency using Google Shopping and drive revenue by advertising free, fast shipping offers earlier in the buyer’s purchase journey, including at the point of initial product research via Google Search.
On-demand fulfillment platform Ware2Go will supply real-time inventory information to advertisers on Google Shopping.
Ware2Go, a subsidiary of UPS that enables one-to-two-day shipping across the U.S., is entering a new e-commerce partnership and integration with Google Shopping. The integration will dynamically display free, fast delivery promises within retailers’ Google ads, based on real-time inventory availability across Ware2Go’s fulfillment network.
These annotations are intended to help retailers optimize ad efficiency using Google Shopping and drive revenue by advertising free, fast shipping offers earlier in the buyer’s purchase journey, including at the point of initial product research via Google Search.
