And he insists the work supports more than his fleet alone.
“We just didn’t do it for UPS. We’ve done it for the industry,” he said during an executive roundtable at ACT Expo in Long Beach, California. Every purchase helps to establish the scale that lowers costs. The technology evolves as well. “This is a team effort throughout this industry.”
Still, Rose wondered why his fleet should need to pay a premium for the emerging technology – especially since early adopters serve as rolling labs for the equipment.
“The economics and the environment, at some point they have to intersect,” he said.