Shipping giant UPS has filed a Metaverse-related trademark application with the United States Patent and Trademark Office (USPTO).
According to trademark attorney Josh Gerben, UPS’s Metaverse offering will be part of a gaming experience that involves sending a package. Gerben pointed to Roblox’s virtual brand activations, suggesting that UPS could be next in line.
The online game platform connects developers with brand partners in order to create Metaverse-brand activations. Brands can also interact directly with devs without the middleman. Roblox announced a plan to build a Metaverse around its players last November.