This is a load finding app. You would need to have a DOT number and everything else required for your own trucking authority to get any of these loads.
They are trying to get truckers to haul a load for the lowest rate possible so they can keep the rest of the fee, so basically they are becoming a trucking broker. My guess would be so they can either cut out or supplement the contractors they have hauling from their own warehouse to warehouse.
UPS basically did the same thing when they acquired Coyote Logistics. During peak UPS got to hire contractors for cost because they own the company who posted their loads. Before Coyote, I'm guessing UPS had to post these loads with brokers and pay a higher rate.
If you believe trucking forums brokers are severely gouging drivers right now. They are colluding to keep some freight lanes so cheap truckers are basically paying for their fuel and no profit to get to other locations with better rates. I think Florida is one of those areas...High pay going in but work for free to get back out of there. If that's true it's easy to see why they want to cut out brokers.