Only the cupcake society companies that ban them from their shelves
I'll still defend those companies even if their decision is for cupcake reasons. Just as I'll defend your right to not do business with them for reasons of having to do with cupcakes. And I'll also defend your or anyone else who sees a market opening for such flags who chooses to fill that market niche and profit from it.
I'll also defend the right of a business to do business or not do business with whom they choose, for even religious reasons to which I disagree but at the same time I'll protest the state for enforcing rules that privilege those businesses over potential market competition.
Should a bakery refuse a gay couple a cake, the market should be free for anyone to bake them the cake they want even out of their own kitchen and sell it to the gay couple for their needs. Most all jurisdictions from zoning to business regulations prohibit such market actions. Unless of course you make sure the State is cut in on the action.
Imagine back in the day a black man being refused a meal to which he and his friends opened a restaurant right out of his kitchen and dining room who because of less overhead could offer a meal at a much lower price to anyone? Or even just to black people if they so choose?
Now imagine how much bite segregation would have as market forces would begin to undercut and erode segregation itself. Green trumps skin color every time. Segregation only worked when the forces of the market were restricted and privileged to certain classes to the disadvantage of others. In fact segregation itself was a matter of law. a free market intervention and violation, so without segregation laws, would the people have remained so separate given their natural choice and will?
Looking at our society today seems to suggest otherwise because we still have the right to associate or not associate with people, our natural or free will, yet for the most part we do so now and give it little thought until some knuckle dragging neanderthal drags out his version of tribalism and needing to wave his piece of cloth to keep it relevant. And oddly enough, I'll defend his right to do so too!