I don't care who or what is on the label. I wouldn't drink Bud because it's lousy beer , but you can put a drag queen on my IPA and I'm not going to care one way or the other. It's really smart to shoot-up the case of Bud (you just paid for) or torch your valuable Jack Daniels collection of vintage products because your feelings are hurt by some big company that only cares about your money. Using LGBTQ people for marketing is a calculated decision to make more money because more consumers will "like" their product(s). The conservative backlash is not going to have a lasting effect as more and more people just don't care that much. The younger demographic, which will eventually extinguish all of us through age anyway is what they're aiming for. Sooner or later, the companies will be free to market exactly as they please and not get any backlash at all.