Dec. 22, 1900
On this day in 1900, the first car to be produced under the “Mercedes” name is delivered to its buyer: Emil Jellinek, the Austrian car racer, auto dealer to the rich and famous, and bon vivant. Jellinek had commissioned the Mercedes car from the German company Daimler-Motoren-Gesellschaft. It was faster, lighter, and sleeker than any car the company had ever made before, and Jellinek was confident that it would win races so handily that besotted buyers would snap it up. (He was so confident that he bought 36 of them, paying D-M-G 550,000 marks in all.) In exchange for his extraordinary patronage, the company agreed to name its new machine after Jellinek’s 11-year-old daughter, Mercedes.