21 years ago I started as a car washer. We washed every car every night, by hand (our building didn't have an automated wash) even in the dead of winter with water freezing on them as we washed. What a long way we have come since then. I understand cutting back on this expense but not to the point we have. It's embarrassing the way all of our equipment is covered in filth half the time.
And Feeder equipment? Those rail boxes are so ratty it's unbelievable. Well, they match up nicely with the '95 International I drive that has cracked fenders, peeling paint, and holes in the fiberglass.
I take pride in our company and believe as Jim Casey did that image is a very important aspect of our company's success. Even in tough economic times our image is essential to maintain as it conveys to the customer strength and reliability. Let's hope the company gets back, at least partly, to the way we used to be about appearance.