This is an investment just like ups made in that start up "roadie" using waffle houses as meet points. Buy a few more like this and integrate them into the already existing ups network and they'll figure out how to make same day work.
It's like when they started doing OCAs for airs and grounds. Everyone said it wouldn't work in the beginning. I see ups gaining the technology and R and D from these ventures and figuring a way to cost effectively use it in its system.
This might actually mean more work as ups already pays for employees like us. Why not utilize the drivers you have in place and already have invested in? I don't see them taking on contractors and creating a separate entity. They'll want to use the ups brand and driver for something like this because they already have a public perception of dependability.
This could be just another service level like nda or early am.