The common thinking around here, is we took the shot on the chin for Amazon's over-optimistic projections and promises. That is a shot we are welcome taking. Even outside observers could see UPS was doing everything we always do during peak.
But when retailers and Amazon is telling customers that they could order until 3PM on December 23RD and get delivered by the next day, and customers wait that long until they DO order, well, then, UPS will never be able to fit 500 pounds of rice in a 5 pound bag.
I know a driver that knows a UPS pilot, and he asked him about this, thinking UPS didn't have enough planes to do the job right. He said the pilot laughed at him, and said UPS could have had every aircraft in the US working during the 23rd-24th, and it wouldn't have made any difference, because airports have a finite amount of room on the runways for airplanes to land. He said the fact that Fed-Ex DIDN'T have the problems we had during the final days of peak was worse news for them than it was for us.
From what we are hearing, UPS is going full-throttle expanding building, nation-wide. And Amazon is doubling down with us.