The term "nonrev" applies if the discount is greater than any commercial rate. That, it is not. For example, I've seen an AutoZone shipment to a resi that's cheaper than me shipping the same shipment to that same resi because they aren't charged the resi fee. I sure hope you're not going to say that FXE is losing money per package to AZ because we know that's bull.
Therefore, it's a 'discount' program, not 'nonrev'.
In other words, nobody, corporate or off the street could buy a flight on $not-my-airline from Frankfurt to Narita for 180 bucks(inc taxes) when I paid for it when I worked for $self-moving-cargo-airline.... that's a real nonrev tkt.