Anyone who is not happy with us delivering late is more than welcome to call the 1-800 number and voice thier concern. You as an employee are a tool of the company to perform a service, if that service isn't violating any safety protocols, you are expected to perform them. Stop thinking about what's right and wrong in your own perfect delivery world, if the marketplace deems it's too late to deliver, they will let the company know, one way or the other.
The market spoke about the service failures of last year, the company reacted.