I stumbled on a Youtube where just a plain guy went to a dealership......looking at pickups. A whole row of perhaps 30 trucks with all the packages...wheels, lift kits etc. He asked the simple question: Who is buying these trucks? Pointing out the $100k stickers. Also "Who can afford a $2k payment?" I've asked these questions also.
I've also seen where China plans to sell a 4 dr ev with 250 range for around $16k. They will sell millions.