Cheaters eventually get caught.A $1 million fine should never be taken lightly, but in this case, the suspension of Brady will actually save the Patriots $1.8 million in salary, according to Jason Fitzgerald of OverTheCap.com. So in some sense, the Pats will actually profit off of the suspension despite the fine.
The biggest blow is the loss of the 2016 first-round pick.
http://finance.yahoo.com/news/most-damaging-part-deflategate-penalties-132800530.html