P
peacock71
Guest
WKMAC:
Just to continue...I had to do some research today in some lofty business pubs like Harvard Business Review. In every one were full page, prominent ads for UPS 'What can Brown do for you'
services. It is clear to me that UPS is marketing to logistics savvy, large business customers, and focusing on their executive management. These are the same people who vote us 'most admired' every year. Also, our retail strategy with MBE allows us to charge individuals for the true cost and value of our service and to even reap a little profit if they insist on FEDEX. UPS is focused on a high yield strategy while not leaving out the small shipper and the individual. FEDEX is trying to cut our legs out from under us by cream skimming the ground. This is a significant threat to the way UPS does business for sure, but UPS has risen to the occasion on significant threats before. I hope for the best, especially if the logistics and finance businesses start to accelerate when the economoy improves.
Go UPS!
P71
(OK I'm an IT person)
Just to continue...I had to do some research today in some lofty business pubs like Harvard Business Review. In every one were full page, prominent ads for UPS 'What can Brown do for you'
services. It is clear to me that UPS is marketing to logistics savvy, large business customers, and focusing on their executive management. These are the same people who vote us 'most admired' every year. Also, our retail strategy with MBE allows us to charge individuals for the true cost and value of our service and to even reap a little profit if they insist on FEDEX. UPS is focused on a high yield strategy while not leaving out the small shipper and the individual. FEDEX is trying to cut our legs out from under us by cream skimming the ground. This is a significant threat to the way UPS does business for sure, but UPS has risen to the occasion on significant threats before. I hope for the best, especially if the logistics and finance businesses start to accelerate when the economoy improves.
Go UPS!
P71