We’ve sat on the sidelines for over a decade now patting ourselves on our own backs. Trying to convince ourselves that we’re the most wonderful humans on earth and that Amazon, or anyone else for that matter, could never compete against us. Well the time has now come, our descent into obscurity has begun. As far as mistreated Amazon employees, or our unmatchable level of service, no one cares. Every Amazon delivery I get has a driver who’s smiling and time in transit that seems to be one step ahead of us.