Watch the video.. Starting at min 4 Elon Musk explains the scale-up process. Starting with the more expensive, low volume car to pay and pave the way to mass production.
As of April this year Tesla has 373,000 reservations for the model 3 alone. While incentives and rebates helped get them off the ground the mass production that will keep them around and viable is just beginning.
The first 200,000 of that 373,000 received a $7,500 federal and a $2,500 California or $10,000 total tax incentive, that is why we're on the hook for 2 and waited a couple of hours in line. A $1,000 fully refundable deposit for each vehicle and a base line entry price of approximately $25,000.
Upstate may even start to see them in his neck of the woods.
They are an ever growing presence here and we have a FREE Tesla charging station less than a mile from our house.