"The origin of ORION
The long-standing UPS culture of “constructive dissatisfaction” (stemming from UPS founder, Jim Casey’s belief that companies and people should always be looking for ways to improve themselves) led UPS to initially develop the ORION program. UPS is committed to continual investments in technologies, investing approximately $1 billion a year in operational and customer solutions. However, the company not only had to invest in technologies in order to develop the ORION program, they had to get creative in the solution."
this was from a propaganda pc. on ORION I read. "UPS press room"
when constructive dissatisfaction takes on "you can never do right, only wrong" meaning, the employee morale, therefore service as well as UPS's once solid reputation will eventually dissolve.