I bet Vandergriff`s sponsorship is minimal,under 500k easy. I`d rather spend it on him as he is a personable driver,I spoke to him here at Joliet and he was quite happy to have employees talk to him asking what building they worked at and how long they were with the company. Jarret made an appearance at the Cach the first year of the sponsorship and was a complete tool,even to managment. This on your sponsors property no less. When his time was up he bolted for the door. I remember my mgr at the time rolling his eyes and saying "that went well".
Totally agree, Cach. Drag racing is a more "people oriented" motorsport, in that, as you know, allows spectators in the pits to actually witness the crews, drivers, sponsors, etc. doing their thing.
Never met Jarrett but a, now retired, friend of mine won a trip to Daytona (from UPS...you believe that?), along with other UPSers from around the country. They were sposed to have a sit-down with Jarrett, a chit-chat, the works. It boiled down to a room full of chairs in a row with a desk in front (like a classroom). They all sat...waiting...waiting...waiting, til finally he came in with an entourage. Talked for a little bit, then vanished out the side door. No questions, no interaction, no nuttin.
He may be camera friendly but doesn't appear to have fan appeal.