“I won on groceries. Very simple word, groceries. Like almost—you know, who uses the word? I started using the word—the groceries. ... I won an election based on that.”
Just days before the election, Trump asked his audience at a campaign rally, “People say 'groceries,' right? I haven't used that—it's such a sort of an old term."
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When speaking at the Detroit Economic Club in October, Trump defined the word groceries (maybe for himself?), saying, “The word grocery. It’s a sort of simple word, but it sort of means everything you eat. The stomach is speaking, it always does. I have more complaints about bacon and things going up—double, triple, quadruple.”