But Benefits Are Great!
Just Words On A Screen
Woud you agree that there is a distinction between pointing out the operational differences between UPS and DHL rather than talking poorly about DHL? Using examples of our service benefits which are not offered by DHL in an attempt to secure new volume is perfectably acceptable. Pointing out that DHL will probably leave your Dell sitting by your front door may not be. I don't see anything wrong with using our operational advantages to my benefit when trying to get a sales lead.
Take in context, please.
Although thread is "doing / saying about DHL (vs UPS)", my statement was for all businesses in general. I also feel strongly that it is relative here.
If a UPS employee sees a company using DHL, proper selling is to know your product, know how your service is better, and to go sell UPS to that customer, stating strong points that you KNOW exceed DHL.
The moment you MENTION DHL, you've lost. You are wearing a UPS shirt.
(dumb example follows)
CORRECT
UPS Person: Our services are the fastest in the industry, we have same day pickups when you call, and we dress neatly, and I sure you would be happy with our services.
INCORRECT: Unlike DHL, our services are the fastest in the industry, we have same day pickups when you call, and we dress neatly, and I sure you would be happier with our services than with DHL.
The CORRECT example above allows the customer to make the correct choice based on their experience.
The INCORRECT example above makes you look like, well, a UPS guy badmouthing the competition (and I use that word loosely)
SELL YOUR STRENGTHS, NEVER THE COMPETITION'S WEAKNESS. It is first-page business management common sense.