Are we in trouble? I spend way to much of my life trying to answer that question.
I believe we are not in trouble, but in transition. The market is changing, the customer is changing, and Technology is changing to try and keep up with the times.
When I read and consider articles just like this I one, I always notice 2 things. 1 amazon is always mentioned. 2.free or low cost shipping is mentioned.
We are literally being dragged down by amazon to unprofitability. Amazon doesn't care about profit, it cares about cornering the market, so it can be UPS and walmart hybrid someday.
Think about it, we have more packages than ever(more revenue) but less profit per pkg. that is amazon to a T. Amazon is such a huge customer that they are forcing us to mirror their business model and it's un sustainability.
And secondly, ups has lost its message with its customer. What can brown do for you is not working. UPS needs to launch a documentary called what brown is doing for you! It needs to show people just how costly, complicated and valuable shipping truly is.
People don't value shipping anymore because it has been artificially been cheapened. If we don't change that we maybe in trouble.