Mugarolla
Light 'em up!
Nobody used them. That's why they went out of business.You forgot Railway Express and a thousand other small delivery companies. Railway Express was nationwide when UPS was only east of the Mississippi and the 3 left coast states. Also Peralator (sp) was big time. UPS has always had competition.
UPS's advertisement was clean, professional drivers driving clean package cars.
No beards, tattoos, long hair or sloppy uniforms with a daily washed package car.
That is all the advertisement they needed.
They only advertise now because FedEx is a serious threat. They never had a threat before.
Sure, some local companies delivering a few packages, but they kept the government off their backs claiming they were a monopoly.