I have to agree. When I started at UPS we loaded our own trucks. The first technology change in our area, after the very first diad, was to put in a preload. It was not only to save money, but it was also part of the original branding campaign to call ups "Brown." They wanted to increase visibility by having us work later. We were told that we'd be wrapped up by 8 AM and work until 6/7 on heavy days.
Our DM said "you'll be the first ones on the street and the LAST ones off the street. We want people to see us at all times, and think only of Brown for their shipping needs."
We got later leave building times with each tech "improvement" until we were starting at 9 and leaving at 9:45, and still sometimes returning again for late air.
We joked we were never the first ones on the street, but we're always always, the last ones off the street.
Ups was half right again, after all.