Kid Rock went from shooting Bud Light cans to this pretty quickly.
Bud Light might be experiencing a knockout of its own, but this time it’s on purpose.
amp.cnn.com
“The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies announced, as part of a broader effort to revive Bud Light from a sales slump following a partnership with a
transgender influencer that sparked a backlash among its core customers.
The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins. Bud Light’s logo will also be seen on digital content and on air.”