Champion, Many of our customers want a lower cost option to get their merchandise to their customers. FDX has Smartpost and many companies use this service. A large majority of the customers who use Surepost will switch to SMartpost if UPS said nope, we aren't offering that service anymore. (Let me be clear, there will be some that stay with us, but many will leave, similar to how many currently use Smartpost). Is that a win for UPS Teamsters? Sure you may even win that battle, but WE ALL will lose the war. There are many companies that used a FDX service and came to us because of Basic\Surepost. The other benefit is those same companies tend to give their commercial ground, air and intl pkgs to us as well.
The BD folks are paid (partially) on commissions. Part of what they look at is total revenue (year over year). When a customer switches from ground to Basic\Surepost, it is not a win for the sales person. However, they do it, since they know it's better to keep the customer and lose a little revenue then it would be to lose the customer entirely.
If this was 20 or 30 years ago, where we really had no competition to speak of, I would agree with your statement. But... in today's environment you are DEAD Wrong.
THink of something that hits closer to home. You go to fill up your tank. You usually go to Brand X to get your gas. Across the street Brand Y is there and they offer it for the same price. This goes on for a while. Then you notice across the street Brand Y gas is 5 cents cheaper, do you switch and go across the street? Maybe, maybe not. What if it's 10cents a gallon? Now I'm thinking probably you will. Well, if you have a tank like mine you get 15 gallons of gas during a fill up. So at 10 cents cheaper you go to the other station for a $1.50 cent total savings. With gas approachigng $4/gal again. You saved 1.5 on a 60 dollar purchase. or 2.5%
Now I'll admit, some motorists will always stay with their brand for whatever reason. But, the shippers are the same way, if they see a lower price they will try it out and switch. BTW, FDX Smartpost is WAAAAAY more then a 2.5% savings for customers. We offer SmartPost to try to bring the rates in line so customers keep shipping with us.